Finally finished up the Calories promo pack - pretty stoked on the results. Shame its a concept that will never get used, its taken me a whole day alone just to develop, plan and make this one package. Not unless I can find some sort of sweat shop full of VERY eager Calories fans this is very much a dream of a product.
Pretty simple idea really, each E.P sold would have one of these cheeky packages sent out, the fan then has the choice whether to spray or stitch the message on the scrap piece of denim provided. Then with some classic street team tactics place the scrap denim in a location of their choice. Be it in the pocket of a passer by or in the racks of high street retailers.